As supermarket shelves begin to fill up with lots of festive goodies and we move closer to the party season, now is the perfect time to put a Christmas marketing plan into place.

Marketing your services in the run-up to the big day is a fantastic way to boost bookings and profits, as people look for gift ideas and book treatments for parties and into the New Year.

If you’re not sure where to start or you’re already uber busy, don’t fret as here at LumiSKN we’ve drawn up a list of five top marketing ideas that will help you to:

• Raise your profile locally and online
• Increase sales of LumiSKN skin care products
• Reward loyal customers and boost retention
• Boost service bookings for January and February.

LumiSKN Christmas Marketing ideas

Email invites

Maximise your November and Christmas bookings by emailing your client database encouraging people to book treatments as part of their Christmas party prep.

If you are running any service or product offers, remember to include these as draws into the salon. Also, don’t forget to offer our festive wishes too

Promote your salon gift cards

Salon gift cards are great marketing tools. They make fantastic Christmas presents and can help to grow your customer base too. So, remember to promote them well, online as well as in your salon, from the end of October and throughout the festive season.

In addition, rather than issuing ad hoc discounts to loyal customers, why not thank them with a personalised Christmas card and a salon gift voucher which will encourage them to book again or buy some products.

Boost product sales with stocking fillers

Shops like H&M and supermarkets have got their check out areas well sussed out. Lots of handy little stocking fillers in baskets for customers to peruse and pick up as they queue to pay.

Why not take a leaf out of their book by adding a basket of LumiSKN skincare products and gift packs, in your till area to encourage clients to stock up as they check out.

Encourage salon selfies

Client selfies in your salon are a fun way to promote your services on social media for free as well as celebrate treatments getting ready for parties.  

To make it more festive in the run-up to Christmas why not create a branded selfie wall or utilise an empty photo frame trimmed with tinsel and a few decorations. Chose a brand-friendly hashtag to help spread your marketing messages then encourage all clients to share a photo on their social media profiles and tag you in.

Final festive touches

Bring some festive cheer to your salon to help to improve your clients’ overall Christmas treatment experience.

Create a Christmas playlist, offer a festive drinks menu and service alongside a delicious Christmas cookie or cake. And don’t forget the decorations.